Rugby: Why there are so little spectators at games
No matter what minister Fikele Mbalula say about people spending R1000 to see Justin Bieber and therefore shouldn’t complain about ticket prices, it does play a role. And minister Mbalula just as a point of reference, the cheapest ticket for Bieber was R250.
The Kings, bottom of the log and facing promotion/relegation play-offs, pulled in a crowd of 44000 for their last home game. Not something you see everyday at a Vodacom Super Rugby match. They did however drop the prices of tickets during the week. Now that is how you get bums on seats.
Think about it. Do you keep prices at R80-150 a piece and get 5000-10000 people in. That gives you a minimum of R800000 and a maximum of R1500000 in ticket sales. Or do you drop the prices to half or even a quarter of that, still make the same in ticket sales, but double up on your sales of food, drinks and all other merchandise. Well I’ll go for the latter.
One other problem that must be looked at is where the Stadiums are situated and how accessible they are. Two stadiums that are a problem when it came to access are Newlands and Ellispark. And then Ellis Park has the added issue of safety. It is just about smack bang in the middle of Hillbrow. You have to go through some dodgy areas to get there. The problem comes when you need to leave.
Unions will have full stadiums no matter how good or bad a team does if they just keep the prices affordable and then insuring that the fans are safe. SARU should also think about the prices for tests.
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